Cookie Policy for Seven Kings Skip Hire

Welcome to the cookie notice for Seven Kings Skip Hire. This policy explains how we and our partners use cookies and similar technologies when you interact with services provided by Seven Kings Skip-Hire and related online content. The purpose of this document is to help you understand what cookies are set, why they are needed, and how they relate to performance monitoring and user preferences.

Types of cookies we use

We use a range of cookie types to make our services functional and to measure how they perform. These categories include essential cookies, analytics cookies, and marketing cookies. Essential cookies are necessary to run critical features. Analytics cookies help us understand use patterns, and marketing cookies support relevant content and advertising.

Essential cookies and functionality

Essential cookies enable core site functions such as navigation, secure access and session management. Without these cookies, some parts of the service would not be available. These cookies do not collect personal information for marketing purposes and are required to deliver the basic user experience for Seven Kings Skips and related services.

Analytics and performance monitoring

Analytics cookies collect aggregated information about how visitors use our services. We use performance monitoring to detect issues, measure page load times and understand which pages and features are most used. This data is used in an anonymized form to improve speed, reliability and overall service delivery for SevenKings Skip Hire.

What analytics cookies do:

• Record page visits and popular content.
• Measure response times to improve performance monitoring.
• Identify and diagnose technical problems.

Performance monitoring is focused on aggregated trends and does not aim to identify individual users. Data collected by analytics cookies is kept for limited periods and used to inform improvements to speed, server reliability and user journeys.

Marketing cookies

Marketing cookies are used to deliver content and adverts that are more relevant to your interests. These cookies may be set by third parties and can track your browsing across multiple sites. Seven Kings Skip Hire works with partners that may use these cookies to tailor promotional material but such activity is governed by their own privacy practices.

User control and consent

You are in control of cookies. You can manage your preferences and give or withdraw consent for non-essential cookies at any time. Choices you make affect only the browser and device you use. If you block analytics or marketing cookies, some personalized features may not function and performance insights will be limited.

Below is a summary of cookie categories in use by Seven Kings Skip-Hire:

• Essential: Session and security cookies required for operation.
• Analytics: Performance cookies for monitoring and improvement.
• Marketing: Targeting cookies used by partners for relevant ads.

Third-party cookies: Some cookies are set by external analytics and advertising partners. While these help deliver benchmarking, aggregated reporting and tailored marketing, these third parties operate under their own policies. We do not control the retention practices of third-party cookies, though we review partners and their compliance regularly.

Retention and data use for performance monitoring: Data collected for performance purposes is retained only as long as needed to generate useful aggregated insights. Performance monitoring focuses on metrics such as load time, error rates and resource usage. Personal identifiers are not required for these measurements; where any user-specific data might appear, it is pseudonymized or aggregated to preserve privacy.

Policy updates and acceptance: This cookie policy may change to reflect new practices, legal requirements or product updates. Continued use of Seven Kings Skip Hire services after changes indicates acceptance of the revised policy. We encourage reviewing this statement periodically to stay informed about how cookies are used and how performance monitoring supports a better, faster experience.